fairlife Smart Milkshakes

fairlife had a new product to launch in addition to their range of milk drinks, a milk shake. fairlife Smart Milkshake is different than regular milk because it's fortified with natural vitamins and proteins already found in milk. It's healthier and packed with real food taste: oats, honey, etc. For the launch, we developed two distinct directions across social: fun, playful videos to highlight the product benefits and flavors, and stills that bring to life their key target – the ageless adults.

Role: Senior Art Director


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