Holy Name Medical Center: This Place Is Different

Based in Teaneck, NJ, Holy Name has developed a different approach to patient care. They really get to know each patient and understand their culture, driven by a belief that healing starts at the personal level, not just with the diagnosis. When it came time for a rebrand, they recognized they needed to differentiate them in the sea of sameness that plagues Healthcare advertising (i.e., smiling doctors and nurses with arms folded and a best-in-service accolade above). They needed a campaign that embodied the spirit of the hospital — and the community — to show how compassionate care really makes a difference.

The 360 campaign brings to life patient stories in a way that’s never been done before. Emotional, colorful imagery and raw, honest storytelling intertwined with messages of empowerment and triumph.  A true celebration of life, it’s emotional, it’s refreshing, but most of all, its different.  

Role: Senior Art Director (and a bit copywriter)

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