German luxury appliance brand, Miele, needed to make a statement in the US. These are no ordinary appliances; they are engineered and designed for the way to live. To make things easier. To provide the ultimate control. And to allow you to do things you've never dreamt of doing before.
As part of their growth in the US, Miele sponsored the World's 50 Best Restaurants' "One to Watch" award, featuring Chef Zaiyu from Den. Tasked with creating a campaign and activation around the award, we determined this was the best moment to showcase the limitless possibilities of a Miele kitchen. The origami wall had individual recipes in each pyramid, for guests to bring home and cook.
Role: Senior Art Director