SlimFast had long been considered “your momma’s diet drink,” and faced a decade of double-digit decline in sales. Knowing that weight loss is seen as a struggle, with over-the-top diet and gym routines usually causing more frustration than pounds coming off. So we re-introduced the brand to a new set of consumers by highlighting the joy that comes from losing weight – that was as simple as 1, 2, 3.

Role: Senior Art Director (TV, print, social, web, POS, digital content)

SLIM0006_Its Your Thing_STAR_OK_Denka_lores.jpg