What do new business and dating have in common? A ton of foreplay and usually a courtship that ultimately ends up not going anywhere—or being ghosted all together. For Valentine’s Day 2022, we didn’t beat around the bush: love letters were sent to the brands BARKER wanted to work with. And these aren’t the sappy, lovey-dovey letters either. And yes, before you ask, it’s led to some first coffee dates.

Media Post and AdWeek fell in love with the idea, too.