Diabetes is a global health problem. For those living with diabetes, managing the condition can be very stressful. Patients have to monitor what they eat, the activities they do, and their general well being. There may be times when you forget how much you ate, or if you snuck a treat in the afternoon. However, your blood knows and with blood glucose meters from Bayer, you'll be able to manage your diabetes for the better.
For this global campaign, we had the task of making the concept universal, and translatable for many markets.