The New York City Labor Management Corporation was in desperate need of a rebrand. After a new name, Carpenter Contractor Alliance of Metropolitan New York (CCA Metro for short), and a new logo were designed, I was tasked to redesign their website to be more mobile friendly and modular. It allowed them the flexibility to update with projects and information whenever necessary.
Additionally, we had to introduce the rebrand to several different audiences. CCA Metro has a long-standing history of building New York's best; some of the most iconic buildings were union made. And we had to highlight the importance of going union — they’re only as strong as the people who represent them, the workers. The campaign brought the faces of these workers to the forefront and connected them to the main pillars of CCA Metro.
Role: Senior Art Director (website, campaign content/shoot, collateral materials)