Miele: Your Culinary Adventure Awaits

As part of their growth in the US, Miele sponsored the World's 50 Best Restaurants' "One to Watch" award, featuring Chef Zaiyu from Den (located in Tokyo). Tasked with creating a campaign and activation around the award, we determined this was the best moment to showcase the limitless possibilities of a Miele kitchen. The idea? An origami wall with individual recipes tucked inside each pyramid for guests to bring home and explore cooking. And we couldn’t miss an opportunity for some delicious food porn, interviewing Chef Zaiyu as he created one of his iconic dishes from Den.