Petro Home Services
Petro Home Services is the #1 Heating Oil company. However, their industry is largely commoditized. But Petro offers more than just heating services and oil. Petro offers plumbing, generators, cooling, etc. In order to help separate Petro from their competitors – both large companies and mom-and-pops – we had to reposition who they are. "It's a Promise" became the new tagline, signaling the importance of the customer and a willingness to do whatever it takes to get the job done.
Role: Senior Art Director/Creative Lead (new positioning, campaign development, shoot, copywriting)