Michael Harari | Creative Director
petro_web_thumbnail_v2.png

Petro Home Services

Petro Home Services

The home heating industry is largely commoditized. Petro Home Services is the #1 heating oil company in the Northeast, but also offers cooling, plumbing, and a full-suite of home services. To set them up for success across any vertical, we repositioned Petro with a new tagline: "It's a Promise."

Role: Senior Art Director/Creative Lead (new positioning, campaign development, shoot, copywriting)

Petro Heating Promise

Petro Alternate Heat Promise

Petro Plumbing Promise

petro_fall_oil_yellow_quotes.jpg
petro_fall_oil_yellow_ooh.jpg
petro_fall_oil_yellow_fsi.jpg