Petro Home Services
The home heating industry is largely commoditized. Petro Home Services is the #1 heating oil company in the Northeast, but also offers cooling, plumbing, and a full-suite of home services. To set them up for success across any vertical, we repositioned Petro with a new tagline: "It's a Promise."
Role: Senior Art Director/Creative Lead (new positioning, campaign development, shoot, copywriting)