STOPit

Bullying, and cyberbully, have become an epidemic across this country and around the world. The consequences of bullying plague the media as more and more teens commit suicide to escape their attackers. Kids who witness bullying rarely step up to prevent it — they become bystanders out of fear of being the next target. So how do you help create upstanders and combat the issue of bullying?

Enter STOPit — a comprehensive technology solution that enables kids to anonymously report incidences of bullying in real time. Schools and administrators are sent the reports and can follow up directly with a two-way messaging functionality. In order to heighten the awareness of STOPit and the fight against bullying, STOPit partnered with Derek Jeter, the Jeter's Leaders and the Turn 2 Foundation. Never let a bully win.

Role: Art Director