Sunsweet Rebrand

The explosion of superfoods like kale and brussel sprouts raised one serious thought: how do you help a 100 year old prune company feel fresh for the next 100 years? Sunsweet prunes have a stigma (you probably know which), so the challenge to make them seem “cool” and be for a whole new generation of health enthusiasts — including younger audiences. Sunsweet’s brand promise, to feel good, came to life. And audiences seem to finally understand it feels good to feel good.