Michael Harari | Creative Director
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McDonald's Change of Fashion

McDonald’s: Change of Fashion

Did you know that only 7.3% of designers are Black? McDonald’s recognized the potential of these designers and launched the Change of Fashion program, connecting 5 up-and-coming Black designers with life-changing mentors to help further their careers. And what better way to show this dedication than fashion shows and experiences at BET, Essence Festival of Culture, and upcoming NY Fashion Week.

 

Inside the booth, we established the Fashion House, an interactive space to see the designers’ creations, workroom inspiration (changed daily to reflect the designer being showcased), and swag grab.