Your Attention Please

In a world where boobs are front and center, why do women put their breast health on the back burner? Your Attention Please wanted to turn our cultural obsession with breasts into a powerful call to action—one that gets more women screened and educated about their risk.

Effies 2026
Gold: Rx – Consumer/DTC
Silver: Health – Corporate Reputation
Silver: Health – Disease Awareness & Education
Grand Effie Nominee

One Show 2026
Bronze: Integrated/Omnichannel Campaign
Merit: Social Media

Cannes 2026
Shortlist: Pharma (Brand Experience & Activation - Unbranded Product or Service Promotion)

Agency: Merkley+Partners
GCDs: Ben Waldman, Jamie Silverman