American Airlines
For the second year of American Airline’s campaign, we continued to say “to hell with the rule of 3,” and repeated words as often as we liked, just to make the point: there’s a travel rewards program that actually gives you rewards—and more ways to earn them.
The campaign wouldn’t be complete without a custom library shoot to travel photos to use across social, digital, and pretty much anywhere else that we could place a photograph. Plus, it brings just that little bit of American Airlines flair that stock usually doesn’t provide.
