From crafting briefs to concept reviews, writing social messaging and designing posts to conceptual thinking, I had a hand in some of AT&T’s award-winning campaigns—as a digital strategist and the occasional creative assistant.
You’ve Got a Case
Not sure how to properly ask for a new AT&T 4G smartphone for the holiday season? Meet Kent Wesley. He and his team of legal experts created a personalized air-tight case (err, video) to prove it.
CDs: Arturo Aranda, George Ernst; ADs: Marcel Yunes, Danny Adrain; CWs: Mark Anderson, Rick Williams
Role: Strategy, Consumer engagement journey, brief
When you love someone, you want to shout it from a mountaintop. And thanks to AT&T, your messages of love—friendship, situationship, or yes, even a proposal—we made it even easier to shout your message with the help of mountain men doing the shouting for you. You save your voice and get something unique for your loved one. All for free. Win-win.
Shout From A Mountaintop
CDs: Arturo Aranda, Jeff Greenspan; AD: Jaclyn Rink; CW: Ashley Davis-Marshall
Role: Brief development, concept roll-out
What started out as a content series and digital bracket builder for the NCAA March Madness Tournament, turned into a tour-de-force. The tournament is so unpredictable, a classroom of six-year-olds could guess the outcomes better than you can. (Yes, it’s probably true).
Brackets By Six-Year-Olds
The campaign was so well received that the brand eventually elevated the concept to become their overall brand campaign, which ran for several years. But the best sign of a successful campaign? Shortly after “Brackets” launched, Beck Bennett secured his spot on SNL.
CD: Arturo Aranda, Grant Smith; AD: Jesse Snyder; CW: Alex Taylor, Carl Jannerfeldt