While launching the new PIRCH flagship location in the heart of Soho, we knew we had the convince the hardest target audience – New Yorkers – what made PIRCH the destination for home appliances and design inspiration. We tapped in to the taste makers and influencers of New York — in the fashion, design, culture, and culinary worlds — to make the ordinary feel extraordinary.

Role: Senior Art Director

PIRCH Grand Opening Launch Party

On May 19, PIRCH SoHo opened it's doors for VIPs to celebrate the launch of the flagship store. Because of the campaign, buzz swelled and over 2,000 people showed up — many had to be turned away due to capacity concerns. See the highlights below.