PIRCH, the luxury home appliance store, was looking to launch their new flagship location in the heart of Soho. Through an extensive outdoor campaign, we needed to generate interest and get people into the store. We tapped in to the taste makers and influencers of New York — in the fashion, design, culture, and culinary worlds — to make the ordinary feel extraordinary. Just like PIRCH, there's more to these people than their title suggests. 

Role: Senior Art Director (key layouts, subway domination planning, collateral materials)

PIRCH Grand Opening Launch Party

On May 19, PIRCH SoHo opened it's doors for VIPs to celebrate the launch of the flagship store. Because of the campaign, buzz swelled and over 2,000 people showed up — many had to be turned away due to capacity concerns. See the highlights below.